Kodak is focused on women inkjet users
In my Feb 6 news article, ”Kodak Plans To Break The Ink Cartel With Cheaper Ink”, I mention that a Kodak 10 cent print will now compete with the 29 cents per print that one ends up paying when using the Epson PictureMate Print Packs.
Epson’s Vice President, Keith Kratzberg, claims he isn’t worried by the Kodak competition - “Kodak will have to exceed our level of quality, which won’t be easy,” he says. Epson has established a niche with photographers, but secretly, I think they are worried about Kodak’s entry into the general consumer market—at least, they should be. Surveys show that Kodak has a sizable following among women consumers. And for every pro photographer and serious amateur, there are probably a 100 women wanting to print pictures for their scrapbooks and memory pages.
Posted by Royce Bair on 02/09 at 03:48 PM
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